The AR codes are on the cover and throughout the magazine, and can be activated by holding it up to a webcam or Grazia’s iPhone app. Then, Florence Welch from musical act Florence and the Machine will dance and sing along to single You’ve Got The Love, and the latest fashions will be modeled in 360-degree views. Form an orderly queue for the lavender calf-leather gloves, Gizmodo men. [Gizmodo via Grazia via Guardian via FabSugar UK]
Is it too early to say that augmented reality has jumped the shark? Probably, but now that UK laydee’s mag Grazia has done a “3D issue” with pop-twiglet Florence and the Machine dancing across the cover, we’re officially On Watch.